Comcast Ventures Blog


Comcast Ventures Blog

Our Seed Investment in Influencer Discovery Platform, Heleo

Comcast Ventures, Seed  |  January 7, 2016  |  By

heleo wordpress

As the nature of content evolves and social platforms like Twitter and LinkedIn increase their focus on content discovery and consumption, influencers or ‘brands of one’ have become a popular way for audiences to learn about a particular area of interest – from happiness and habit hacking to understanding how neuroscience contributes to better business. Driving these ideas are a…

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Comcast Ventures Invests in SundaySky

Advertising, News, Technology  |  October 21, 2013  |  By


Last week, we announced our investment in SundaySky. SundaySky has created a platform that can deliver truly personalized video to end-users. There are a couple of parts to the technology: first, a suite of creative tools that enables convenient creation of thousands of variants of a video asset; second, a video player that determines the optimal variant to play according to…

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Why TV Ad Buying Is About to Change – For the Better

Advertising  |  March 9, 2012  |  By

Andrew Cleland Comcast Ventures

One of the investment themes I’m currently working on is in the TV ad buying category. The TV ad buying space is littered with tales of companies that have failed to gain much traction. TV buying today looks very similar to TV buying 10 years ago. Why do we think that might be about to change?

Zynga: Beyond the IPO

Venture Capital  |  December 1, 2011  |  By

Andrew Cleland Comcast Ventures

Three years ago, Mark Pincus told me that he was going to make Zynga more valuable than EA within five years. It took him only two.